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CONSUMER PROFILES AH24

Going into the Autumn/Holiday 2024 season, I created a set of consumer profiles for all Prime Apparel teams. In Prime apparel, our product was aimed at retailers such as Foot Locker, Champs Sports, and JD Sports. These profiles captured different Puma consumers and paired them with a collection from the upcoming season that would target them.

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© 2025 DAVID DONOIAN

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