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ABOUT ME

With a background in marketing and fashion, I have dedicated the last several years of my life to furthering my learning and eagerly applying it to a number of projects. 

I not only have a strong understanding of traditional marketing principles, but also an intuitive knowledge of how they are applied to a dynamic digital landscape. I'm adept in defining a target audience, and then reaching them through hyper-targeted product and campaigns.

I've worked at multiple start-ups, at the third largest sportswear retailer in the world, on a fashion and lifestyle magazine, and as a freelancer. With this, I've learned to be agile and how to manage and fit into a variety of teams. 

I pride myself on being organized, timely, an effective communicator, and a team player. I'm always looking to learn and take on new work, which has presented me with some of the most important opportunities of my career.

WORK I'VE BEEN A PART OF:

- Launch of FW24 and SS25 for Puma Prime Apparel

- Curated a market shopping plan for the design team on the Puma Las Vegas inaugural collection

Achieved a ROAS of 5.3 on an Instagram campaign for an independent fashion brand

- Revamped The Avenue Magazine's web article program

- Professor's assistant for a five week immersive fashion program in Paris, leading 23 students

PERSONAL:

- From Hopkinton, MA

- One time skydiver (not for long)

- I'm focusing on making time to travel - I visited 7 countries in 2024 

- My favorites songs right now are "Terry" by Action Bronson, "oh my love" by FKA Twigs, and "I Wish" by Stevie Wonder

- Currently training for my first marathon

- Lifelong film enthusiast (my letterboxd is david_donoian)

- Can personally guarantee you that the Celtics will repeat this year

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© 2025 DAVID DONOIAN

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