ABOUT ME
With a background in marketing and fashion, I have dedicated the last several years of my life to furthering my learning and eagerly applying it to a number of projects.
I not only have a strong understanding of traditional marketing principles, but also an intuitive knowledge of how they are applied to a dynamic digital landscape. I'm adept in defining a target audience, and then reaching them through hyper-targeted product and campaigns.
I've worked at multiple start-ups, at the third largest sportswear retailer in the world, on a fashion and lifestyle magazine, and as a freelancer. With this, I've learned to be agile and how to manage and fit into a variety of teams.
I pride myself on being organized, timely, an effective communicator, and a team player. I'm always looking to learn and take on new work, which has presented me with some of the most important opportunities of my career.
WORK I'VE BEEN A PART OF:
- Launch of FW24 and SS25 for Puma Prime Apparel
- Curated a market shopping plan for the design team on the Puma Las Vegas inaugural collection
- Achieved a ROAS of 5.3 on an Instagram campaign for an independent fashion brand
- Revamped The Avenue Magazine's web article program
- Professor's assistant for a five week immersive fashion program in Paris, leading 23 students
PERSONAL:
- From Hopkinton, MA
- One time skydiver (not for long)
- I'm focusing on making time to travel - I visited 7 countries in 2024
- My favorites songs right now are "Terry" by Action Bronson, "oh my love" by FKA Twigs, and "I Wish" by Stevie Wonder
- Currently training for my first marathon
- Lifelong film enthusiast (my letterboxd is david_donoian)
- Can personally guarantee you that the Celtics will repeat this year


